I have, in some of my articles, spoken about marketing opportunities that businesses can act on to make the most of the growing trends we are seeing going into 2020. Virtual and Augmented Reality, something good Social Media marketing companies have been offering clients for some time, are still growing trends in SM marketing and in recent months have become even more so through ‘storytelling’ via V.R and a huge shift towards A.R advertising.
Live your story through VR
In a previous article I reported on the massive growth of storytelling as a cornerstone of social content and an excellent brand building opportunity. Now with the incredible popularity of live-streaming features across all major social networks, storytelling will shift to more spontaneous, real time content – better known as ‘story-living.’
Brands will need to be open to creating live, unscripted experiences that result in impromptu moments. The adoption of Virtual Reality will greatly enhance the story living experience, because there is far more impact when users are fully immersed in it.
Advertising with Augmented Reality has traditionally been out of the reach of companies with smaller budgets, but recently Facebook announced that it was moving Augmented Reality ads out of Messenger and into the News Feed. This essentially means that even brands with much smaller marketing budgets should start thinking about how AR can fit into upcoming campaigns. In short, A.R advertising is now a reality your brand can’t ignore!
Obviously working with AR experts is the best way to do this, but just so you understand how you can get your AR advertising off the ground, here are a few tips…
Do it now!
As a trend that is here to stay, smaller brands will be starting to climb on the band wagon and so your window of opportunity to be one of the innovators is closing fast. Be one of the first to act and like most things on social media, if you’re there at the beginning you will be seen to be one of the ‘influencers.’
Snapchat is a good starting point
If the question is “where to start?” we suggest piggy backing on Snapchat. They gained huge visibility by being one of the first to adopt AR and many marketing Gurus say if smaller brands want to test the market this is the place to start.
Where the cost of creating A.R has been prohibitive in the past, Snapchat has become more ‘self-serve’ which gives smaller players a cost effective chance – and Facebook is expected to shortly go this route as well!
Don’t do ‘Wow’ just for now
There is a bit of a tendency for new players in the AR space to want to over use the ‘wow’ factor, but there is nervousness amongst consumers about data breaches when trying out new mediums, so go for a long term approach and image.
AR is all about using innovative methods to tell the story of the brand and you don’t need to do it with weird and wonderful stuff. Rather still be credible and tell a compelling story of a great brand, using the capabilities of AR to enhance the image.
Partner with the right people
There is much more to this business of using VR and AR advertising in your marketing though. For example, to find ways to incorporate AR into existing platforms and ensuring that your AR offering adds real value for your customers it’s better to partner with experts when taking this initiative.
Whichever way you go, I advise you to get started with it, as V.R storytelling and A.R advertising are realities your brand can’t ignore in 2020!