Augmented Reality is placing a (computer generated) layer over reality when viewed
Augmented reality is creating a digital overlay over a real-world image in real time!
Fantastic for turning events into visually orgasmic experiences, Augmented Reality (A.R) is growing in usage and popularity.
What is Augmented Reality?
The overlay can be informative, for example location information linked to GPS coordinates, or a visual example of a 3d model, image, or video displayed when a marker or trigger is scanned with the device used.
A.R has become a part of entertainment for mobile device users. In the media world it has become a way to engage with users and to portray messages. It is used to enhance experienced environments or situations and to offer enriched experiences.
Originally, AR was mainly used in entertainment and game businesses, but now other business and industries are also getting interested in its possibilities – for example in knowledge sharing, educating, managing the information flood and even organising distant virtual meetings.
Always in keeping with the latest cutting edge technologies, the PACE development team have been building Augmented Reality since it has become commercially available and since mobile devices allowed for the technology.
We offer various AR solutions including – Mobile apps, Experiential and Web based.
..make the real world and the virtual world mix, but gently.