In the interest of always keeping our clients and potential clients in the loop with the latest trends on Digital and Social Media marketing, we have recently released a series of articles to give some advice in this area.
The growth of the industry is astounding, to say the least, and as our articles have shown, the important trends going into 2019 are numerous. It’s all quite overwhelming actually from the perspective of a business trying to build an online clientele, but with the help of your Digital and S.M. Marketing specialists, you can build your brand if you focus on a few key aspects.
Hence this article on a handful of 2019 Digital Marketing trends that best boost your brand. These are, as we see it, the five key players that emerge from the bewildering mass of ‘Johnny come lately’s’ to the Digital marketing playing field…
Personalisation – The recent changes of the algorithms from key platforms like Facebook and Instagram, as well as WhatsApp’s emergence into business marketing, shows a growing trend towards more personalisation in the selling process. The personalisation of content boosts the engagement, and building relationships ultimately leads to sales.
Virtual and voice – Voice search, AR and VR revolutionised the industry, but only recently started being seen as significant advertising methods to build brands. This started in 2018 and is continuing to gain in strength this year.
AI and big data – These are two of the most highlighted trends in 2019. It sounds like an oxymoron, but Artificial Intelligence and big data are being used to deliver more personalised campaigns in 2019. Chatbots are even said to be more popular than human engagement in a call centre application!
Browser push notifications – When visitors to a site have left, these are used to re-alert them at a later stage, thereby increasing conversions. Follow up, as in traditional marketing, still has its significance.
Better E-mail marketing – Previously not always seen as a preferred marketing method, because of a significant hit and miss ratio, E-mail marketing has benefitted from improved systems and methods. This ensures more active contacts are moved down the funnel before less viable or dormant ones.
Expertise is the constant trend
The one way to ensure that you maximise the usage of this handful of 2019 Digital Marketing trends that best boost your brand, is to let experts like PACE digital develop an overall marketing and brand building strategy for you.
We are experts in this field and can assist with many other aspects of brand identity and marketing. Contact us to arrange a free consultation – and check out our website to learn more about us and our full range of services.
All good brands grow to bigger and better brands in our hands!